I wanted to share 5 social media pitfalls to avoid for small independent businesses, creatives and makers working from home and all those online companies of one, who have to do ALL the jobs themselves.
Social media can be a minefield at the best of times. It’s constantly changing, which means that you think you’ve cracked it and then they add some new option for you to try and get your head around.
You have to constantly try and keep yourself up to date which is why it’s increasingly hard for small businesses to find the actual time to do so. I mean, their ‘To Do’ lists must be off the scale! As a freelancer myself I get it, sometimes there’s just not enough hours in the day.
How you can support small independent businesses during the lockdown
The realities of the Corona virus lockdown means what we would consider as ‘normal life’ has dramatically changed for everyone in one form or another. Parent’s of school aged children are finding themselves in a teacher’s role. People are now working from home if they can, and our elderly family relatives are being told to stay at home and are now separated from their families.
Key workers are working incredibly long hours to help in this crisis. Some people have lost their jobs and small businesses are struggling due to closure or adapting to stay either relevant or afloat. We all know why we are having to adapt our lives. Everyone now realises the seriousness of the situation.
What I have also noticed online in the last week or so, are small businesses local to me either closing their doors completely, adapting to providing a takeaway service or go fully online with their services almost overnight. So I’ve popped together a list on how you can support small independent businesses during lockdown so they can hopefully still be there when this is all over.
I have friends with businesses locally having to really dig deep right now, facing the thought of how they can keep their business going (especially service based such as cleaning, beauty etc). The worry of no income and whether their small business will survive through the pandemic on top of all the normal concerns we all have at the moment.
So, with my social media manager head on now I would like to share a few, very quick and easy, tips on how you can support small independent businesses, during lockdown in your area, from the comfort of your own sofa.