Kelloggs, Swimming and Olympic and Paralympic Hero’s

Although my boys are now 12 and 14 when they were younger there was one thing that I always thought was important. This was never going to be one of the things they had a choice in doing. They were made to do swim lessons until they were safe and comfortable swimming in the deep end. After that I left it to their choice. Both my kids still love to go swimming either with us as a family or with their friends independently. This is a life skill that will be with them forever and I can be calm in the knowledge that if they do water activities at all I know they are strong enough swimmers to at least help themselves should it be necessary.

Obviously the Olympics in London this year caused such a buzz for everyone and so it’s the right time to introduce more children to sport. This one is aimed particularly at swimming……….take a look below.

The importance of getting your kids swimming with our Olympic heros

Watch our video with Ellie Simmons to see the importance of swimming at the ASA Swimtastic Awards

Swimming is a skill that all kids should learn and a skill that remains with them throughout their lives;  and a great form of exercise which promotes both health and social skills in young people. The aerobic exercise doesn’t place stress on developing joints and the water provides a therapeutic environments for children, including those with disabilities.

One of the enduring images of the Paralympics was of swimmer Ellie Simmonds crying tears of joy as she overcame exhaustion and fatigue to beat her rivals to yet another gold medal. Ellie eptimosises the spirit of the Paralymics, overcoming adversity to become a world class sportswoman who has inspired a generation.

Not surprisingly the 18 year old is a huge advocate for the sport of swimming, considering the opportunities it has given her in her life and last weekend she joined a number of other British swimmers to celebrate the role of swimming in the lives of ordinary Brits at the ASA Swimtastic Awards.

Hosted by former Olympic swimmer and now commentator Steve Parry, the awards celebrated some of the country’s most outstanding non-elite achievements in the pool.

Held every year, the awards recognise children, as well as those responsible for providing swimming lessons. The awards are divided into ten clear categories and recognise achievements made through the Kellogg’s ASA Awards Scheme.

Watch our video to learn more about this year’s winners and see how Paralympians and Olympians, such as Ellie Simmons, have inspired people to get involved.

Check out the video here